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Yadava, Prem Chand
- Framing Intellectual Property Rights in the Indian Print Media
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1 Centre for Studies in Science Policy, Schoolof Social Sciences, Jawaharlal Nehru University, New Delhi — 110 067, India., IN
1 Centre for Studies in Science Policy, Schoolof Social Sciences, Jawaharlal Nehru University, New Delhi — 110 067, India., IN
Source
Journal of Intellectual Property Rights, Vol 28, No 1 (2023), Pagination: 32-41Abstract
To implement the ”National IP Policy 2016”, Indian Government launched an awareness campaign and initiated the process to introduce the IPR Policy Model for educational institutions at the pan-India level in 2019. In contexts of this, the study analyses the IPR news framing in selected national and vernacular newspapers during the “National IPR Policy 2016” making process and implementation of the policy. Not much scholarly attention has been devoted to the studies of media coverage of IPRs in Indian contexts. The study is based on the content analysisof the selected national and vernacular newspapers and discusses the media coverage frames with National IPR Policy 2016 objectives. The study finds that the regulatory frame is the most dominant frame in media coverageof IPR issues. However, media coverage does not look consistent with the National IPR Policy 2016 framework that focuses much on awareness and economic development. The primary application of this study is to assist policy makers, industries, and other stakeholders in understanding how their information on IPR could be presented to the public.Keywords
IPR Communication, Framing, Awareness, Newspapers, National IPR Policy 2016.Full Text
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